The objective of the spot was to promote the premiere of Season 6 of “Cake Boss” to TLC’s core audience of women 25-39 in the Nordic market. Since Cake Boss is a well-known franchise on TLC, we were asked to do a conceptual promo to sell the program. The star of the show, Buddy Valestro, takes huge pride in his Italian heritage when it comes to baking cakes. We found humor in displaying some typically Nordic women acting out their disgust at other Italian men than the one they really want on TLC.
Director: Stine Mjaaland
Director of Photography: Thomas Korsholm
Executive Producer: Daniel Halasz
Audio Design: Adrian Scott
Tags: Hilarious shit