The objective of the spot was to promote a reprise of one of Discovery’s best-known profiles: Bear Grylls from Ultimate Survival. Discovery’s audience is very familiar with the show, so rather than just showing clips from the program we created a warm, heartfelt and emotional spot that would grab both men and women. The spot won 2 gold, 1 silver and 2 bronze at the Promax BDA Awards. It also won Best Trailer at the Danish TV Awards.
Director: Jesper Hellvik
Director of Photography: Claus Lee
Producer: Rune Christiansen
Audio Design: Adrian Scott