The objective of the ad was to promote the Danish launch of season 10 of “How do they do it” to Discovery’s core audience of men 30-45. For the first time ever, the show was hosted by local celebrity Lasse Rimmer. To marry his unique personality with the concept of finding out how various objects are made, we created a humorous and intriguing ad surrounding a violin bow – one of the objects featured in the show.
Creative Director: Daniel Halasz
Art Director: Peter Holm
Tags: Graphic design