The objective of the spot was to promote the premiere of Season 4 of “Gold Rush Alaska” to Discovery Channel’s core audience of men 30-45 in the Nordic market. Inspired by James Bond title sequences, we did a tribute to ‘Goldfinger’. We wrote our own lyrics, composed an original track, and recorded the song with one of Scandinavia’s most famous jazz singers. The spot won 3 silver and 1 bronze at the Promax BDA Awards.
Producer: Frederik Dammann
Creative Director: Daniel Halasz
Director of Photography: Claus Lee
Singer: Marie Carmen Koppel
Client: Discovery Networks
Tags: Hilarious shit