Gold Rush – Season 4

Project Description

The objective of the spot was to promote the premiere of Season 4 of “Gold Rush Alaska” to Discovery Channel’s core audience of men 30-45 in the Nordic market. Inspired by James Bond title sequences, we did a tribute to ‘Goldfinger’. We wrote our own lyrics, composed an original track, and recorded the song with one of Scandinavia’s most famous jazz singers. The spot won 3 silver and 1 bronze at the Promax BDA Awards.

Producer: Frederik Dammann

Creative Director: Daniel Halasz

Director of Photography: Claus Lee

Singer: Marie Carmen Koppel

Project Details

Client: Discovery Networks

Tags: Hilarious shit

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