The objective of the spot was to promote the premiere of Season 6 of “Mighty Ships” to Discovery’s core audience of men 30-45 in the Nordic market. The Nordic region was the first-mover on the new episodes, scheduling it so early in the season that they couldn’t get any new program footage in time to cut a spot. We therefore made something from nothing… and for nothing. The spot won 2 gold at Promax BDA Global and a Voice Arts Award in New York.
Producer: Morten Zeuthen
Creative Director: Daniel Halasz
Audio Design: Roberto Johansson
Speaker: David Bateson
Tags: Totally animated