A constant hurdle for Discovery Nordic is branding their channels Scandinavian when the majority of content they air are British and American shows. For the new season of Man vs. Wild the brief asked for a promo that would bring the show and its host Bear Grylls closer to the Scandinavian target group of

Writer/Director: Daniel Halasz

Director of Photography: Claus Lee

Producer: Rune Christiansen

Audio Design: Adrian Scott