Priority one for Discovery Channel’s summer promotions is to fill unsold airtime. They therefore wanted a campaign with longer durations. While most other channels air reruns during the summer, Discovery Channel was airing 4 new shows. The aim was to make an impressive stunt, linking the programs together in a promotional, clever and creatively unique and recognizable way. The campaign won a silver award at Promax BDA Global.

Directors: Daniel Halasz & Jesper Hellvik

Director of Photography: Claus Lee

Production Coordinator: Rune Christiansen

Audio Design: Roberto Johansson