For the launch of TLC in Denmark, the marketing team asked us to produce an on-air campaign containing female ambassadors who could represent the channel. We therefore found a group of strong, individualistic and passionate women, and used their varied personalities and careers to brand TLC as a new female oriented and unique channel in the Scandinavian market – a channel for every side of a woman.
Director: Stine Mjaaland
DOP: Magnus Korsholm
Producer: Daniel Halasz
Production Manager: Kenneth Sand
Tags: Campaign, Tearjerkers