Honey Boo Boo – Launch

Project Description

The objective for this 360-degree campaign was to promote the Danish premiere of “Here comes Honey Boo Boo” on TLC. The campaign consisted of on-air promos, TV listings, online takeovers, advertorials, a guerilla stunt, and customized merchandise. “Here comes Honey Boo Boo” had some of the best ratings in TLC’s history.

Creative Director: Daniel Halasz

Art Director: Peter Holm

Production Manager: Nine Wass

PR: Rikke Laursen

Project Details

Client: TLC

Tags: Campaign

Back to Top