The objective for this 360-degree campaign was to promote the Danish premiere of “Here comes Honey Boo Boo” on TLC. The campaign consisted of on-air promos, TV listings, online takeovers, advertorials, a guerilla stunt, and customized merchandise. “Here comes Honey Boo Boo” had some of the best ratings in TLC’s history.
Creative Director: Daniel Halasz
Art Director: Peter Holm
Production Manager: Nine Wass
PR: Rikke Laursen