The objective of the spot was to promote the premiere of Season 4 of “Moonshiners” to Discovery’s core audience of men 30-45 in the Nordic market. Since this is a well-known franchise on Discovery they asked us to do a conceptual promo to sell the show – a promo in line with the humor/entertainment approach they often have to the Discovery brand in Scandinavia.
Creative Director: Daniel Halasz
Director of Photography: Dan Aagaard
Production Manager: Kim Hansen
Audio Design: Adrian Scott
Tags: Hilarious shit