Late Night Crime

Project Description

The campaign brief offered a challenge to come up with a brand umbrella for TLC that could contain a large variety of crime shows, run in three different countries and hit a wide primary target audience of females aged 18-45. To meet these demands we chose to build the spots on general human emotions while using the crime genre’s ‘element of surprise’ to engage the viewers. The spot won a silver award at Promax BDA Global.

Directors: Rune Christiansen & Jesper Hellvik

Production Manager: Kim Hansen

Director of Photography: Claus Lee

Audio Design: Roberto Johansson

Project Details

Client: TLC

Tags: Campaign

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