The campaign brief offered a challenge to come up with a brand umbrella for TLC that could contain a large variety of crime shows, run in three different countries and hit a wide primary target audience of females aged 18-45. To meet these demands we chose to build the spots on general human emotions while using the crime genre’s ‘element of surprise’ to engage the viewers. The spot won a silver award at Promax BDA Global.
Directors: Rune Christiansen & Jesper Hellvik
Production Manager: Kim Hansen
Director of Photography: Claus Lee
Audio Design: Roberto Johansson