The objective of the spot was to promote the premiere of Season 7 of “Mighty Ships” to our core audience of men 30-45 in the Nordic market. Since this is such a well-known franchise on Discovery, we decided to do a conceptual promo to sell the show. In homage to the film Titanic, we tried to show as many as possible of the fantastic ships the new season contained. We also filmed a little end sequence in our in-house studio for a finishing touch.
Creative Director: Daniel Halasz
Audio Design: Adrian Scott
Client: Discovery Networks
Tags: Hilarious shit