Nica Racing Spot

Project Description

The objective was to make a brand spot for all of Discovery Channel’s motor shows profiling the Swedish racecar driver; Richard Rydell. A philosophical approach to motors, in a simplistic Discovery 3D universe was the solution. We spent a long time getting that unreal plastic feel just right, and then had the C.G. animated at one of our contractors. The spot won bronze at the Promax BDA Global Awards.

Director: Morten Zeuthen

Producer: Rune Christiansen

3D: Frecle

Audio Design: Adrian Scott

Project Details

Client: Discovery

Tags: Action based, Totally animated

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