The objective was to make a brand spot for all of Discovery Channel’s motor shows profiling the Swedish racecar driver; Richard Rydell. A philosophical approach to motors, in a simplistic Discovery 3D universe was the solution. We spent a long time getting that unreal plastic feel just right, and then had the C.G. animated at one of our contractors. The spot won bronze at the Promax BDA Global Awards.
Director: Morten Zeuthen
Producer: Rune Christiansen
Audio Design: Adrian Scott
Tags: Action based, Totally animated