The objective of the spot was to promote a one-month program stunt about space exploration to Discovery’s core audience of men 30-45 in the Nordic market. We created lots of elements for the campaign, including straight forward clipped based promos, various continuity items like idents, bumpers and menu beds, and then we created this massive 90 second teaser spot to set the ball rolling. This became one small step for man, one giant ‘D’ for mankind!
Creative Director: Daniel Halasz
Producer / Director: Frederik Dammann
Director of Photography: Dan Aagaard
Audio Design: Adrian Scott
Client: Discovery Networks
Tags: Action based, Totally animated