World’s Toughest Tools

Project Description

For a show like World’s Toughest Tools it’s easy to make a clip based montage promo full of machines that will satisfy Discovery’s core viewers’ wet dreams. But since we’ve seen that type of promotion a million times before, the brief from Discovery Channel asked for something original. The answer was the mother-of-all-nail-guns in the hands of grandma! The spot won a silver award at Promax BDA Global.

Creative Directors: Daniel Halasz & Jesper Hellvik

Director of Photography: Claus Lee

Producer: Rune Christiansen

Audio Design: Roberto Johansson

Project Details

Client: Discovery

Tags: Hilarious shit

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