For a show like World’s Toughest Tools it’s easy to make a clip based montage promo full of machines that will satisfy Discovery’s core viewers’ wet dreams. But since we’ve seen that type of promotion a million times before, the brief from Discovery Channel asked for something original. The answer was the mother-of-all-nail-guns in the hands of grandma! The spot won a silver award at Promax BDA Global.
Creative Directors: Daniel Halasz & Jesper Hellvik
Director of Photography: Claus Lee
Producer: Rune Christiansen
Audio Design: Roberto Johansson
Tags: Hilarious shit