The objective of the spot was to promote Discovery Channel’s car themed sub brand ‘Weekend Burnout’ airing on Saturdays & Sundays. This weekend time slot contains various car shows, but the aim of the spot was not to detail the specific shows, but to sell the time slot/sub brand to Discovery’s core audience of men 30-45. The spot one 4 gold and 2 silver at the Promax BDA Awards.
Creative Director: Daniel Halasz
Director of Photography: Claus Lee
Producer: Rune Christiansen
Audio Design: Adrian Scott
Tags: Hilarious shit