Weekend Burnout

Project Description

The objective of the spot was to promote Discovery Channel’s car themed sub brand ‘Weekend Burnout’ airing on Saturdays & Sundays. This weekend time slot contains various car shows, but the aim of the spot was not to detail the specific shows, but to sell the time slot/sub brand to Discovery’s core audience of men 30-45. The spot one 4 gold and 2 silver at the Promax BDA Awards.

Creative Director: Daniel Halasz

Director of Photography: Claus Lee

Producer: Rune Christiansen

Audio Design: Adrian Scott

Project Details

Client: Discovery

Tags: Hilarious shit

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